Are you feeling lonely and lost online after the COVID imposed isolation of the past few months? To coincide with the launch of the new ACI website, we asked Kim Herringe, an ACI member with a background in digital marketing, to share some tips to help kick start your post-COVID social media marketing.
This is what she shared with us … take it away Kim …
Social media … where to start! There are so many options and approaches and “you must do this …” and “you should do that …”. I’ve been playing in the digital space for many years, and the past 5 years with focused attention on my arts practice. I admit that I wasn’t a big social media fan to start, but I’ve learned how to use it in a way that works for me.
In thinking about what to share with you in this post, wondering what would be my strongest piece of advice, especially if you are still trying to find your feet in the social media space … it would be to embrace “the power of One“.
By that I mean – the power of focusing on just ONE thing!
If being seen online is important to you and your arts practice, then you need some sort of presence on social media.
Love it or hate it – social media is a constantly evolving, ever-growing and powerful online force. The recent shift and restrictions in social interaction in light of the COVID-19 pandemic have seen huge increases in social media usage. In the words of the New York Times … the virus has changed the way we internet as we look for different ways to connect and entertain ourselves.
But knowing where to start can feel overwhelming. And knowing how to build and maintain a following, daunting.
There is no magic bullet or shortcut to rapidly grow your profile. It is a busy space with millions and billions of users:
- On Facebook you are 1 in over 2.6 billion active users*
- On Instagram you are 1 in 1 billion people using it every month*
- On Pinterest you are 1 in over 335 million users – and 70 million of those users only joined the platform last year.*
Plus, in all of these platforms, you are just 1 individual competing against the plethora of advertisers for the eyes and attention of your ideal audience.
So how do you compete for attention in that online space?
How do you get noticed?
How do you get more Page Likes, Followers or Pins?
How do you manage that overwhelming feeling of where to start? Or how to keep going?
Easy … just start with ONE thing!
Focus on ONE platform, and get comfy in that space.
Start with one tactic in that one platform. Get comfy with that.
Then you can move on to another.
So … remove the overwhelm … put some thought into what you want to achieve by being in that space, then start to formulate a plan and go from there.
I’m sharing below one tip that you can apply in Facebook or Instagram or Pinterest, with the view to growing your online presence within that one platform. You may be new to the social media space, or you may have been at it for a while but feel a little stuck … I’m hoping that there is one tip below that will help you.
Please note that these tips are quite broad. There is a lot more detail that I could go into, but that in itself starts to get overwhelming. These tips are designed to get you started, and hopefully to do some exploration and research yourself, as you master the power and approach of ‘the power of One’.