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Are you struggling trying to work out what to do, where, when and how often online to promote your arts practice? We have asked Kim Herringe, ACI member, printmaking artist, web developer and marketer, to share with us her approach to online self promotion.

With a focus on social media, Kim will get back to basics with attendees, review and investigate online self-promotion opportunities and how you can work with different opportunities so they can work for you. She will also look at other online and offline marketing opportunities, and discuss simple ways we can all help each other in this online space.

Kim is a firm believer that there is no magic answer or silver bullet to ‘online success’. Rather she takes a practical approach to growing and maintaining an online presence for both her own arts practice and several clients.

This workshop will be an intensive day … a masterclass for artists wanting to get more from their online presence. The workshop won’t cover how to create a social media account; rather it will be assumed that attendees already have a social media account(s), or will create your own before or after the workshop.

This will be a practical workshop explaining some of the jargon, removing some of the mystery and talking through some of the obstacles we all face when trying to be seen online.

Before the workshop you will be asked to complete a questionnaire that will help me understand what you are currently doing online now, if anything, and what you hope to achieve from this workshop.

You will leave the workshop with several actionable tasks or recommendations specific to your situation and an action plan to get you started creating your own social media and content marketing strategy.

Before the workshop

Students will be asked to complete a questionnaire and send to Kim at least 1 week prior to the workshop. This questionnaire will give insight in to what, if any, actions students are currently doing online, what their level of understanding of the online environment is, and how Kim can tailor specific workshop content.

Optional Extra

Students can opt to include a post-workshop catchup, where, 2-4 weeks after the workshop, Kim will review your action plan with you, asking questions and discuss next-steps in a 30 minute follow up phone call.

Is being on Social Media really that important?

That’s a tricky question. We asked Kim what she thought about this statement…

Before you start to worry or stress about what you should or shouldn’t be doing on social media, or anywhere online for that matter, ask yourself WHY you’re wanting to do it. No everyone needs to be online, but it can prove to be an invaluable tool to reach a wider audience that you may otherwise be able to reach.

At Arts Connect Inc we know how important social media is to help us stay connected to our members, and the broader community. At the time of writing this article we have 5.4k Facebook fans and 5.5k Followers. Our Instagram account is a little quieter, but we’re hoping that with some guidance from Kim, we’ll be stepping that up too.

We know all too well how hard it can be to ‘play’ in the online space. Join us at Kim’s “Create and Maintain Your Online Presence” workshop where she will share insight and practical tips to help you create your own online marketing strategy.

About Kim Herringe

Kim Herringe has spent the best part of 30 years in the commercial graphic design, advertising and marketing arena. She opened her own online web development and marketing agency in 2005, recently closing its doors to channel all her creative (and business) energies into her own professional arts practice. Kim now works as a printmaking artist and tutor, using her commercial career experience to grow and maintain her arts business and online presence. In this workshop she will share with you skills she learned and developed in her own business and has applied to her own practice.

Have a look at how Kim presents herself online on her website and social media platforms:
Kim’s website – www.kimherringe.com.au
Facebook – www.facebook.com/KimHerringeArt
Instagram – www.instagram.com/kimherringe
Pinterest – www.pinterest.com.au/kimherringe

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